GRIT & GRIND SKATE - BRANDING AND E-COMMERCE UX/INTERFACE
For this branding and UI/UX project, I developed a bold digital identity for Grit & Grind, a Brooklyn-born skate brand that also has its own e-commerce platform. Centered on the expressive spirit of skateboarding, the project combines gritty visual elements with an intuitive homepage layout designed in Figma. The goal was to capture the rebellious energy and creative voice of the brand while ensuring a seamless user experience. The design of both the logo and the website interface reflects the brand’s mission: to empower skaters of all kinds to be unapologetically themselves.
